if it barks – If It Barks is a North Carolina based small business offering handmade dog collars, leashes and tags that match your dog's specifications and style. Their specialty is martingale dog collars for fit and function, but each design is also offered as a side release buckle dog collar, with optional coordinating leash options.
Working side by site with the owner of if it barks, I've built out a robust rebrand with continued web support. With thorough A/B testing for UI/UX, we've managed to drastically increase conversions rates.
I’m a brand designer originally from the hip(pie) town of Saugerties in Upstate NY - Just a hop, skip and jump from Woodstock - now residing in Washington Heights, NYC. I sold my Real Estate company to pursue my passion for design and so here I am. I also have a huge fluffy husky/collie mix that doesn’t like rain but loves watermelon and talking back.