HOME HOME | A Modern Real Estate Startup

The initiative was to design a bold, modern and minimalistic logo that the client had been cultivating for several months. I was able to take his vision (and sketches) and turn them into a reality. The logo included several variations for cross-platform functionality and a simple brand guide to ensure the visual identity of the company remained intact wherever the logo was displayed.

The bright, bold orange pops on yard signs and mailers along with looking spectacular on the office’s accent wall.

Primary Logo
Secondary Logo

The Brand Guide

Full Brand Guide

The Wrap Up

A high-tech residential real estate startup begins its journey with a high market visibility and a great vision for clean design. We continue to produce marketing materials from "Just Listed" flyers to door hangers and thank you cards.

Client's Review

"Starting this business from scratch, I had ideas but no clue where to start. Joe originally created the logo and this job was building on that. I'm so happy after seeing this stuff come to life! Looks amazing and everyone I show absolutely loves it. Couldn't be more satisfied and excited about the work!!"

more projects

Check out a few more projects!


I’m a brand designer originally from the hip(pie) town of Saugerties in Upstate NY - Just a hop, skip and jump from Woodstock - now residing in Washington Heights, NYC. I sold my Real Estate company to pursue my passion for design and so here I am. I also have a huge fluffy husky/collie mix that doesn’t like rain but loves watermelon and talking back.