analytiks | Data Architecture

The initiative was to design a one-off custom logo, business cards, an HTML Interactive email signature, G-Suite Letterhead and an all-inclusive brand guideline. The client was looking for a simple logo with a minimalist design - something friendly and welcoming but professional and technologic.

We landed on the logo below - a completely custom font (designed by yours truly). The “S” in analytiks is connecting two dots - the motto and tagline of the business and in reality, that’s what data architecture is.

Pantone Hawaiian Ocean Blue was the color of choice. Blue is technical and trustworthy. Being that Seattle is home-base, we took inspiration from the aqua-like hue of the ocean.

We are a data architecture, strategy, and analytics company. We focus on providing actionable insights (one time analysis/dashboard/reports) into business data in order for business to make timely and strategic decision. We help gather data from disparate sources by laying out a data strategy, architecting the resource framework, and then implementing/automating data pipelines which feed reports and dashboards.

Other Initial Logo Concepts

Clean, modern and technical

Another spin on "connecting the dots"

A minimalistic representation of a server block

The Brand Guide

Color Selection

The Golden Ratio

The "Dots"

Social Media Banners + Print Design

The Website

For the website, we carried over the styling attributes from the guide. Using the Webflow platform, I designed and built a fully responsive site in addition to building out a blog platform that the client can use to create stunning blog posts and share with prospective customers. Additionally, I developed a custom landing page to mirror the main site for marketing purposes.

The Wrap Up

I had a great time working on this brand identity project for analytiks. I was able to get creative, think outside-the-box and develop a one-off visual identity for the company.

Client's Review

"If I could give more stars, I would. Joseph is truly exceptional. His eye for design, his dedication to his clients, and his communication skills are amazing. We worked on this project for about a month, and over that time he was always upbeat, researched any roadblocks he was having and kept me in the loop with every stage of the project. The end product of this project is spectacular (take a look for yourself, I couldn't be happier than I am now with how it turned out. He really knows how to take a client's vision and turn it into reality. If Joseph's name ever comes across your screen, just stop at his name and look no further. He's your guy."

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I’m a brand designer originally from the hip(pie) town of Saugerties in Upstate NY - Just a hop, skip and jump from Woodstock - now residing in Washington Heights, NYC. I sold my Real Estate company to pursue my passion for design and so here I am. I also have a huge fluffy husky/collie mix that doesn’t like rain but loves watermelon and talking back.